Cockburn Central recorded 66 new patients, 269 inbound calls, and 2.67K website visits in June. Demand was still clearly present, but the opportunity data remained much less precise than the surrounding patient, call, and traffic results.
June still closed with 66 new patients.
That was 6 ahead of June 2025 and kept Cockburn Central well above the same month in both 2024 and 2023.
Phone demand stayed high and mostly captured.
The clinic answered 258 of 269 inbound calls, while first-time and returning callers were almost evenly split.
Opportunity attribution is still the least reliable part of the June picture.
Most June opportunities still carried no clear source attribution, so that section is more directional than exact.
Meta Ad Clicks
1,080
Meta click volume across Glo Dental's account, supporting both clinic locations in June.
Google Ads Conversions
75
Visible Google Ads conversions across Cockburn Central in June.
Inbound Calls
269
Inbound calls across June, with a 95.9% answer rate.
June reinforced three patterns at once: local search remained the main phone engine, paid social continued supporting reach and site traffic, and Google Ads still generated meaningful conversion demand for Cockburn Central.
Local discovery remained the main call engine.
195 of 269 inbound calls came through the Google Business Profile tracking line, so June phone demand still leaned most heavily on local-search visibility.
The opportunity picture is still less precise than the surrounding patient and call results.
Thirty-nine of June's 40 opportunities carried no clear source attribution, so the opportunity source picture is still the weakest part of the June report.
Google Ads remained active and still produced visible conversion demand.
Cockburn Central's June Google Ads activity produced 75 visible conversions, giving paid search a clearer commercial result than the opportunity records alone.
June's featured graphics are shown below, with the remaining creative linked underneath.
Featured Graphic
Brand Visibility Support
Featured June creative supporting brand visibility.
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Featured Graphic
Offer Promotion Support
Featured June creative supporting promotional visibility.
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View the remaining graphics
June 2026 recorded 66 new patients. That was only 3 below May, but still 6 ahead of June 2025 and comfortably above the same month in both 2024 and 2023.
| Month |
2023 |
2024 |
2025 |
2026 |
| January | 51 | 29 | 62 | 64 |
| February | 62 | 3 | 50 | 71 |
| March | 76 | 30 | 79 | 69 |
| April | 74 | 62 | 69 | 79 |
| May | 79 | 41 | 72 | 69 |
| June | 47 | 53 | 60 | 66 |
| July | 100 | 69 | 41 | - |
| August | 65 | 67 | 54 | - |
| September | 64 | 84 | 79 | - |
| October | 59 | 92 | 81 | - |
| November | 41 | 93 | 61 | - |
| December | 28 | 54 | 51 | - |
June stayed close to May's patient result.
New patients moved from 69 in May to 66 in June. The month softened slightly, but it held near the stronger recent range rather than dropping away sharply.
June finished ahead of the past three Junes.
June 2026 came in at 66 versus 60 in June 2025, 53 in June 2024, and 47 in June 2023. That made June a stronger year-on-year patient month than the May result.
2026 is still ahead on first-half patient pace.
January to June 2026 totalled 418 new patients, ahead of 392 in 2025, 218 in 2024, and 389 in 2023. June kept that first-half advantage intact.
June included 40 opportunities. The volume still matters as a demand signal, but the mix leaned heavily toward existing-patient activity and source attribution was mostly missing.
Total Opportunities
40
Total June opportunity volume recorded for Cockburn Central.
Existing-Patient Activity
29
Most June opportunities sat inside existing-patient activity rather than clear new-patient growth stages.
Booked / Attended
7
Seven opportunities had already moved into booked or attended outcomes.
Opportunity Stages
Existing patient activity
29
72.5%
Source Attribution
Unattributed
39 · 97.5%
New patient offer landing page
1 · 2.5%
Main Enquiry Themes
11 Other services
4 Routine check-up / clean
3 Emergency treatment
2 Children's dentistry
1 Mixed routine + children's
Lead discussion
June opportunities showed genuine activity, but not a clean source picture.
The opportunity total confirms that inbound attention was still active in June, but most of that volume did not sit inside a clearly attributable growth view. Existing-patient activity remained the largest part of the mix, and almost every opportunity lacked clear source attribution.
That makes the opportunity section helpful for demand context, but not the strongest standalone measure of acquisition quality. For June, new-patient numbers, call flow, and search demand remain easier to trust than the opportunity source picture.
June recorded 269 inbound calls from 193 unique callers. Local-search phone demand remained dominant, and the clinic still answered the large majority of those calls.
Inbound Calls
269
Total inbound phone demand across June.
Answer Rate
95.9%
258 answered calls and 11 missed calls.
Unique Callers
193
Distinct callers still made up most of the month's phone activity.
Avg Talk Time
2.4m
Average call duration across June phone activity.
Call flow
June phone demand stayed broad, and the clinic still captured most of it.
Status Mix
Answered258 · 96%
Missed11 · 4%
Caller Mix
First-time callers134 · 50%
Returning-caller calls135 · 50%
Source Mix
Google Business Profile tracking line195 · 72.5%
Google Ads call extension70 · 26.0%
Cockburn pool4 · 1.5%
Tracked Keyword Breakdown
2 Glo Dental Cockburn
1 Dentist
Call discussion
June's phone picture stayed broad, but local search remained the real engine.
Call volume in June stayed strong overall, and the clinic still captured most of it with a 95.9% answer rate. That means the bigger takeaway was source mix rather than call-handling weakness.
The Google Business Profile tracking line accounted for almost three quarters of all inbound calls, which confirms that local discovery remained the dominant driver of phone demand. Google Ads still contributed a meaningful secondary layer through the call extension and Cockburn pool numbers, but it remained the smaller source beside local search.
The caller mix was almost perfectly balanced between first-time and returning callers, so June was not driven by only one audience type. The limited keyword capture that was visible leaned branded and location-led, which points to callers already knowing the clinic or searching for a nearby provider.
Meta activity still delivered strong reach and click volume for the spend level in June. Its clearest contribution remained visibility and site traffic support rather than directly attributable patient outcomes.
Impressions
196,915
Broad local visibility across the month.
Clicks
1,080
Efficient traffic generated from the active campaigns.
Spend
$740.95
Moderate monthly investment for a broad-reach channel.
Avg CPC
$0.69
Click efficiency stayed low-cost.
Meta Results
Meta traffic in June was led by the rebate campaign, while awareness absorbed the most spend.
Glo Dental | EOY Rebate Campaign
734 clicks · $301.24 spend
Traffic | LPV | CBO
188 clicks · $135.27 spend
Awareness | Omnipresence
158 clicks · $304.44 spend
The rebate campaign drove the clear majority of Meta click volume in June, which means most paid-social traffic was concentrated around the strongest offer-led message. Spend, however, leaned more heavily into awareness activity, so traffic generation and budget weighting were not identical.
Meta's clearest role in June was reach and low-cost traffic support rather than directly attributable booked outcomes. In practical terms, it helped keep the clinic visible and active higher up the funnel while Google Ads and phone demand provided the clearer bottom-funnel read.
Cockburn Central search demand stayed active through June across the clinic's brand and non-brand campaigns. The Google Ads figures below reflect Cockburn Central's own campaign totals only, and June paid search produced 75 visible conversions.
Cockburn Central Results
Cockburn Central search maintained visibility, click demand, and conversion activity through June.
Impressions
4,739
Search visibility across Cockburn Central's brand and non-brand campaigns.
Clicks
386
Meaningful click demand was maintained across Cockburn Central search.
CTR
8.15%
Click-through rate across Cockburn Central's June search campaigns.
Spend
$5,319.32
Total Google Ads spend across Cockburn Central's two search campaigns in June.
Google Ads Conversions
75
Visible conversions attributed to Cockburn Central's June Google Ads activity.
Cost Per Conversion
$70.92
Average cost across Cockburn Central's visible June Google Ads conversions.
Campaign breakdown
Non-brand search carried most of the scale, while brand search stayed much more efficient.
Non-Brand | Cockburn Central | Search
221 clicks · $4,559.71 spend
Brand | Cockburn Central | Search
165 clicks · $759.61 spend
Discussion
Google Ads remained active, but the efficiency gap between campaigns was wide.
June search activity stayed meaningful for Cockburn Central, with 386 clicks from 4,739 impressions across the two campaigns and 75 visible Google Ads conversions. That gives paid search a materially stronger commercial read than the opportunity source picture alone.
Non-brand search carried most of the volume and most of the spend, while brand search remained far cheaper on a per-click basis. The June picture therefore points to non-brand providing scale, while brand search continued to support the more efficient side of Cockburn Central's paid-search demand.
June's tracked landing-page activity still points most clearly to the Cockburn new-patient offer page. The other active offer pages remained part of the acquisition mix, but they were not the clearest tracked entry point this month.
Landing-page activity
The clearest tracked call path still points back to the new-patient offer page.
Landing-page call sessions4
Primary pageNew Patient Offer - Cockburn
Other active pagesVeneers and Invisalign remained in the offer set
The June evidence still makes the new-patient offer page the clearest page to review when improving how paid traffic turns into calls, forms, and booked patient outcomes.
Active pages
Core pages supporting Cockburn acquisition activity.
Website traffic reached 2.67K visits in June, down 4.81% on the prior period. The mix stayed broad across referral, organic, paid, direct, and CPC traffic rather than depending on one source alone.
Traffic source mix
June traffic still came from a broad acquisition blend.
Referral688 · 25.8%
Organic659 · 24.7%
Paid579 · 21.7%
Direct / none460 · 17.2%
CPC268 · 10.0%
Other15 · 0.6%
Traffic discussion
June visibility eased back, but the channel mix still looked balanced.
No single source had to carry the whole traffic load in June. Referral and organic traffic slightly led the mix, but paid and direct traffic also remained meaningful rather than falling away.
The practical takeaway is that traffic volume softened while patient and call demand still held up reasonably well. That shifts the focus away from visibility alone and back toward how effectively traffic is turning into booked outcomes.
June still delivered 66 new patients.
That kept the clinic ahead of June 2025 and preserved a strong first-half patient pace.
The clinic still captured most inbound phone demand.
258 answered calls out of 269 meant June demand was mostly being handled rather than lost at first touch.
Search demand stayed commercially active.
Cockburn Central's Google Ads activity produced 75 visible June conversions, while brand search remained the more efficient part of the campaign mix.
1
Separate acquisition demand from existing-patient activity more cleanly.
June's opportunity mix is still heavily weighted toward existing-patient activity and missing source labels, which makes the headline opportunity total much less useful than the surrounding patient, call, and traffic data.
Why it matters: cleaner classification will make channel decisions easier to trust.
2
Protect the local-search visibility that is already driving most phone demand.
The Google Business Profile tracking line remained the dominant call source in June, confirming that local discoverability is still central to Cockburn Central's opportunity flow.
Why it matters: call volume is still leaning most heavily on local-search visibility.
3
Refine Cockburn search around efficiency rather than scale alone.
June showed that search demand was real, especially in non-brand traffic, but the campaign mix still carried a heavy spend load relative to the much lower-cost response from brand search.
Why it matters: search intent is valuable, but cost control needs to improve.
4
Keep treating Meta as a reach-and-traffic channel while outcome tracking remains limited.
Meta delivered major reach and efficient traffic volume in June, but it still functioned more as a visibility and traffic channel than a clearly attributed booked-outcome channel.
Why it matters: channel expectations should match the role each platform is actually playing.